IMG has secured a renewal of its in-flight and in-ship media rights deal with DFL Sports Enterprises to distribute Bundesliga live coverage and non-live programming of the top German football league to airlines around the world.
The new three-year deal, which will begin with the 2017/18 season, will include coverage of at least 160 live matches per season as well as several Bundesliga preview and highlights shows across Sport 24 and Sport 24 Extra, the IMG-owned and produced 24/7 channels for the inflight industry.
This means a significant increase in terms of the amount of Bundesliga programming shown on several prestigious airlines and cruise lines around the globe.
IMG says the Bundesliga is recognised as the most atmospheric league in the world, shining with the highest average stadium attendance in Europe, the most goals per match in European top leagues for the past 25 years, plenty of top international players and talented rising stars.
It says: “Thrilling clashes between world football heavy weights such as FC Bayern München and Borussia Dortmund make the Bundesliga one of the purest football experiences.”
Sport 24 features live coverage of a number of premium events across a whole spectrum of sport such as the Premier League, UEFA Champions League, MotoGP, NFL, NHL, NBA, 2018 FIFA World Cup Qualifiers, all golf majors and all tennis grand slams.
Richard Wise, Senior Vice President, IMG Media, said: “The Bundesliga is extremely popular with inflight passengers, and we are delighted to have renewed our rights agreement with them.
“The German top league is a very strong product and provides outstanding live action in front of passionate and packed stadiums for our passengers across the world.”
Patrick Stüber, Manager Sales Audiovisual Rights Americas and EMEA for DFL Sports Enterprises said: “This signing is a reflection of the success we have had in seeing the Bundesliga positioned as an inherent part of the inflight entertainment programme and the trust in the professional collaboration with IMG.
“With their channels Sport 24 and Sport 24 Extra, IMG provides an ideal environment for the Bundesliga to promote further growth, also by offering inflight passengers even more exciting Bundesliga matches on a live basis from season 2017/18 onwards.”
Sport 24, which was launched in 2012, is exclusively available on Panasonic’s eXTV television network using the company’s eXConnect in-flight Ku-band communications service.
The Ku antenna and onboard components deliver live high-quality, television programming to passengers during their flight.