MEBA2014: Gogo Business Aviation expands MENA presence

Gogo Business Aviation's Andrew Geist SVP, Sales.
Gogo Business Aviation’s Andrew Geist SVP, Sales.

Gogo Business Aviation (formerly Aircell) has opened a new office in Dubai, and appointed an agent in Abu Dhabi, to underline its commitment to the Middle East.

The company manufactures inflight connectivity systems for business aircraft and is also a service provider for Inmarsat’s SwiftBroadband (SBB) and Iridium satellite systems in the region.

Iridium offers low-speed data and telephony services.

It says SBB, which offers up to 432bkps,  is suited to mid-size jets and the company supplies a number of fleet management companies in the region and private owners.

Next year it will be launching Gogo Text & Talk for SBB, a software upgrade that allows passengers to use their own smartphones to send and receive SMS messages or make phone calls, using their own number and with no picocell needed on the aircraft.

The Gogo Text & Talk service for US-only Gogo ATG-equipped business jets is already up and running.

Another service, Gogo Vision is currently only available to aircraft with US-registered tail numbers. But Gogo Business Aviation is looking at expanding the service worldwide, if the content licencing can be agreed.

Gogo Vision offers the wireless streaming of movies and TV content, plus includes a moving map application. Movies can be searched by genre, title or duration and streamed to passengers’ Wi-Fi enabled devices, including iPads and smartphones.

The company’s new 2Ku antenna could also fit Boeing BBJs and Airbus ACJs, and Gogo says there has been a lot of potential interest in the region from VVIP operators.

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