SITA survey shows passengers want to ‘stay connected’

Passenger using a laptop on board an aircraft
A passenger using a laptop in flight. Image: Emirates.

A new SITA “Passenger IT Trends Survey” shows that passengers want to stay connected to the ground while flying so that they can send and receive text/emails (60%) via inflight Wi-FI, as well as stream live content (56%).

The SITA survey also showed that passengers would also prefer to use their own devices rather than airline-provided entertainment options while flying.

Two-thirds of passengers (67%) said they would “definitely” want access to their own devices for entertainment compared with 56% for airline-provided content.

The 10th edition of the Passenger IT Trends Survey was conducted globally in Q1 2015.

The key findings are based on an online survey of 5,871 respondents from countries across the Americas, Asia, Europe, the Middle East and Africa.

The 17 countries included in the survey were: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Mexico, Saudi Arabia, South Africa, Spain, Russia, Turkey, UAE, UK, and USA.

You can download the full survey at the www.sita.aero website.

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