Global Eagle Entertainment (GEE) is to equip Dubai-based flydubai’s current and future fleet of Next-Generation Boeing 737-800 aircraft with its broadband Airconnect inflight WiFi satellite connectivity system.
GEE says the deployment on flydubai will be the industry’s first to provide a bundled solution of inflight connectivity, in-seat IFE content and a provision for operations data, all from a single provider.
GEE will also introduce a new capability that updates the media content on the in-seat IFE system already in place on flydubai aircraft via Airconnect.
GEE says this is expected to be the industry’s first use of broadband connectivity to routinely update the media content on embedded IFE systems.
Flydubai is already a GEE customer for inflight media content, and this new agreement greatly expands the relationship between the two companies.
GEE’s integrated IFEC solution will offer WiFi-enabled internet connectivity, an extensive library of stored content, such as local and international movies and TV shows, and other media delivered to passenger’s handheld devices.
GEE will also support the generation of ancillary revenue through the sale of advertising and sponsorships, and will manage billing and payment processing.
Dave Davis, CEO of GEE, said: “This is a ground-breaking opportunity for both companies and will provide flydubai with the industry’s broadest and most integrated inflight entertainment and connectivity solution.
“GEE is excited to partner with one of the world’s most innovative airlines. We’re eager to help flydubai further enhance its award-winning IFEC strategy.”
“GEE’s solution, which we are deploying across our fleet, will bring a new level of connectivity to our passengers,” said Ghaith Al Ghaith, Chief Executive Officer, flydubai.
“With an integrated inflight entertainment, connectivity and digital media system, we are able to provide the highest standards and latest innovations of inflight WiFi services to our passengers and enhance their onboard experience.”