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NBAA2015: Satcom Direct rebrands as ‘SD’

Satcom Direct SD logoSatcom Direct says it has changed its brand identity to ‘SD’ to ‘better represent its expanded offerings beyond satellite communications solutions’.

In addition to satcom solutions, SD offers secured network capabilities, air-to-ground, and other value-added services.

It says the company name will remain Satcom Direct, while using the “SD” mark and initials to represent its evolution as a company.

Jim Jensen, SD founder and CEO, said: “From the beginning, SD has been an innovator, delivering numerous technology advancements to business aviation and government customers.

“We received a patent for our very first product, the Global One Number, and we’ve continued to bring new technologies to the marketplace. We’ve been Satcom Direct since 1997, and now we’re even more.”

SD says it delivers global connectivity via services that enable clients to use satellite, air-to-ground and 3G cellular networks seamlessly, via its exclusive SDR router.

Its enhancements accelerate data, improve voice call quality, and enable use of smartphones at any altitude, anywhere in the world.

Satcom Direct Leadership Team (L to R): John Zban–Chief Information Officer, Paul Newman–Chief Financial Officer, Ken Bantoft–Chief Technology Officer, Scott Hamilton–Chief Strategy Officer, Jim Jensen–Founder and CEO, David Greenhill–President, Ed Moren–Senior Vice President of Satcom Direct Communications, Mark Whitson–General Counsel, Brian Schank–Vice President of North America Sales. (click to enlarge)

Satcom Direct Leadership Team (L to R): John Zban–Chief Information Officer, Paul Newman–Chief Financial Officer, Ken Bantoft–Chief Technology Officer, Scott Hamilton–Chief Strategy Officer, Jim Jensen–Founder and CEO, David Greenhill–President, Ed Moren–Senior Vice President of Satcom Direct Communications, Mark Whitson–General Counsel, Brian Schank–Vice President of North America Sales. (click to enlarge)

In October, SD celebrated its latest milestone with the grand opening of its new 42,000-sq-ft world headquarters in Melbourne, Florida.

The move consolidated multiple locations in Satellite Beach and Melbourne into a single, larger, more efficient facility. The LEED-certified building houses a 24/7 network operations centre (NOC), technologies testing lab, and advanced research and development centre.

“Our mission is to meet aircraft operators’ demands for better and more secure connectivity in both the cabin and the cockpit, wherever they fly.” Jensen said.

“The NOC enables SD to monitor the performance of our services and applications, as well as airborne network providers, facilitating our world class support.

“The next generation of SD services will help synchronise the aircraft with the flight department, bringing our customers a technology platform like nothing else in the industry,” he concluded.

NBAA2015: Satcom Direct rebrands as ‘SD’ was last modified: November 17th, 2015 by Steve Nichols
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