M1 introduces inflight roaming offers on Singapore Airlines

SITAONAIR logoM1 has introduced a new billing structure for passengers using SITAONAIR’s Mobile OnAir on Singapore Airlines.

They now pay less for using their smartphones for email, social media, and synching their apps over the internet.

M1 has also removed any potential for bill shock. M1’s customers can now enjoy unlimited inflight data roaming, from 25 Singaporean Dollars (USD17.50) per day.

Singapore Airlines’ SITAONAIR inflight connectivity is now available on the airline’s B777-300ER and A380 long-haul fleets.

In 2015, mobile data was the most popular service with 65% of the passengers who connected to SITAONAIR’s onboard mobile network using it.

Singapore Airlines will also be among the first airlines to launch high-speed connectivity, over Inmarsat’s GX Aviation network, in the second half of 2016. The first aircraft type to be equipped will be Singapore Airlines’ B777-300ER aircraft, followed by A380-800s and A350-900s.

François Rodriguez, Chief Strategy and Marketing Officer of SITAONAIR, said: “We want to make it very simple and offer transparent prices for passengers to use their phones during flights.

“Our partnerships with mobile phone operators across the world allow us to provide airlines and their passengers with the very best deals. The resulting lower prices and clear costs encourage people to use the service.

“The outcome is clear – in 2015, 19 million people around the globe used Mobile OnAir, making SITAONAIR the market’s dominant inflight mobile phone operator.”

Mr P. Subramaniam, Chief Marketing Officer, M1, added: “Now we can stay connected wherever we go, even while in the air. With this new in-flight data roaming service, travellers can stay in touch with their loved ones, answer important e-mail or simply get the latest social media updates.”

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