Virgin Atlantic has added live television on board its Boeing 787s, thanks to a partnership with Panasonic Avionics and IMG.
This new service will be available to customers travelling on the Dreamliner and three channels will be available initially – Sport 24 for all the live sporting action from around the world, and BBC News and CNN International for breaking news around the clock.
Sport 24 will be showing action from the Rio 2016 Olympics Games, Premier League, NFL, UEFA Champions League, NBA, Tennis Grand Slams, Bundesliga, Formula 1, Golf Majors, MotoGP, and the Ryder Cup.
Jill Brady, Executive Vice President of Customer at Virgin Atlantic, said: “We know staying up to date with current affairs and sporting events is really important to our customers and it’s fantastic we can now offer them the opportunity to view content live.
“We always put our customers at the heart of everything we do and this is just another example of us being able to expand on our promise of making travelling with us irresistible.”
Virgin Atlantic customers will be able to tune in to live TV via their seat-back screen or via their own devices using the onboard Wi-Fi, at no extra cost.
The service is being rolled out to the 787 Dreamliners now, and all thirteen aircraft will be fully equipped by the end of the year.
In 1991 Virgin Atlantic was the first airline to introduce individual seat back screens in all classes and by summer 2017 will offer Wi-Fi connectivity across all its aircraft.
- In July, “Get Connected” ran a feature on how IMG and Panasonic Avionics bring live TV to aircraft around the globe.