Sport 24 to host live Ashes cricket coverage in the air

Some of the 500 or so sports feeds available to IMG at its west London offices for Sport 24.
Some of the 500 or so sports feeds available to IMG at its west London offices for Sport 24.

Sport 24, the IMG-owned and operated 24-hour live sports channel for the airline and cruise industry, is to show full coverage of the upcoming Magellan Ashes Series between Australia and England.

For the first time, passengers travelling internationally with Sport 24’s partners will be able to watch live action from all five of the Magellan Ashes Test matches, as well as the five Gillette One Day Internationals and three Gillette T20 International tri-series matches.

Richard Wise, Senior Vice President, Channels and Content, IMG Media, said: “The Ashes is always an eagerly-anticipated affair played by cricket’s oldest rivals.

“We are delighted passengers will be able to see live action on both channels across all parts of the Tour for what promises to be yet another competitive and passionate series of matches.”

Cricket Australia Executive General Manager Broadcasting, Digital Media and Commercial, Ben Amarfio said: “We’re really excited to have Sport 24 on-board to showcase our summer of cricket on international airlines and cruise liners.

“We want fans around the world to be able to see every minute of the action on the field no matter if they’re on the land, in the air or at sea, and this partnership provides the ability to access Australian International Cricket content in those situations.”

Sport 24 is currently available across 12 different airlines and nine cruise lines and shows live sporting content from around the globe including; the Premier League, the Bundesliga, NHL, NFL, UEFA Champions League, NBA, MotoGP, all four golf Majors and each of the tennis Grand Slams.

Launched in 2012, the channel is exclusively available to the airline industry via Panasonic Avionics.

In 2016, IMG launched a second channel, Sport 24 Extra, to provide passengers with even more choice of live events during busy periods in the sporting calendar.

Sport 24 and Sport24 Extra are available on aircraft equipped with Panasonic’s eXTV television network and using the company’s eXConnect in-flight Ku-band communications service. This provides live, uninterrupted content to aircraft flying all over the world, even over oceans.

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