Kuwait Airways has selected Inmarsat’s GX Aviation high-speed inflight broadband connectivity and has extended its partnership with SITAONAIR.
SITAONAIR is to deploy its Internet ONAIR portal and Mobile ONAIR services – powered by Link ONAIR, over Inmarsat’s high-speed GX Aviation network, across the airline’s new Airbus A320 and A321 Neo aircraft fleet.
Service activation on commercial flights is planned for early 2019. Kuwait Airways will be the Middle East’s first airline to offer inflight connectivity services over GX Aviation on a single-aisle aircraft fleet.
SITAONAIR has previously equipped Kuwait Airways’ its Airbus A330 and A320 fleets with Inmarsat SwiftBroadband.
The company says further passenger benefits of the latest version of Internet ONAIR include:
- An augmented ‘look and feel’ for mobile users — more than 90% of all Wi-Fi sessions are used on mobile devices.
- A new, ergonomic website design, with improved navigation and user interface.
- Faster speeds for registering and validating credit cards and starting Wi-Fi sessions.
- A powerful in-built ad server tool that SITAONAIR says “harmonises various advertising formats without spoiling the passenger experience”.
Internet ONAIR can also be integrated within airlines’ existing customer relationship management (CRM) systems, linking the service to a vast source of passenger profile data.
This enables airlines to promote tailored Internet ONAIR price plans for specific passengers, depending on where they’re seated, or offers online content, based on passenger budget, search histories, or shopping preferences.
Airlines connect to the GX network using the JetWave terminals and fuselage-mounted antennas by Honeywell Aerospace.
Inmarsat claims the terminals are designed for ease of installation and maintenance to “assure the lowest downtime for any cabin connectivity solution in the market, allowing installation with minimal labour and using standard tools available in maintenance hangars”.
Kuwait Airways’ high-speed connectivity-activated A320/A321 Neo fleet will operate routes throughout the Middle East, India, Europe and Africa.