AIX: Loftleidir Icelandic to deploy Bluebox IFE on VIP B757-200

Kevin Clark, CEO, Bluebox.
Kevin Clark, CEO, Bluebox.

Loftleidir Icelandic, the charter and leasing arm of Icelandair, is to deploy the Bluebox portable wireless IFE platform on its Boeing 757-200 for VIP charter.

Arni Hermannson, Managing Director of Loftleidir Icelandic said: “We take pride in delivering the best of the best to our VIP customers. What we found in Bluebox’s solution is an IFE platform that will deliver not just the best IFE service for them, but a solution that will work best for us.

“We just needed a system that works for everyone, and we’ve found that with Bluebox.”

Kevin Clark, CEO, Bluebox, said: “By selecting Bluebox for its VIP charter aircraft, Loftleidir Icelandic has validated the quality and innovation of our platform on behalf of the most discriminating of customers – the VIP passenger.

“The technology embedded in it – the Moving Map, app-free DRM content delivery, automatic updates via 3G/4G cellular – ensures Loftleidir can deliver the most engaging and current IFE service to their customers.”

The interior Loftleidir VIP charter is a 50-seat configuration with lie-flat sleeper seats from Avio interiors (Zeus). For longer-term assignments other configurations are available.

Bluebox’s portable wireless streaming platform provides content streamed to passenger devices in any aircraft cabin, providing the capability of storing up to 1.6 terabytes of film, TV, audio, games and other digital content, accessed through any web browser, including DRM content.

With a low cost of ownership, it is a discrete, portable, lunchbox-sized unit.

Stowed securely in overhead bins, each box’s single, swappable rechargeable battery delivers up to 15 hours of streamed video content to 50 passengers simultaneously.

Loftleidir Icelandic is the charter and leasing company of the Icelandair Group. Icelandair has more than 75 years of experience in aviation with a fleet of over 40 aircraft.

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