The Sport 24 TV channel, owned and operated by IMG, is to broadcast the 2018 FIFA World Cup live from Russia to more than 750 aircraft across its network of international airline partners.
From 14 June to 15 July, all 64 matches of the tournament will be broadcast live across Sport 24 and its additional channel, Sport 24 Extra.
This will be only the second time the FIFA World Cup has been available to passengers via inflight connectivity (Brazil 2014 – also on Sport 24), but the first time that every match will be broadcast live.
Richard Wise, SVP, Content and Channels, IMG Media, said: “The FIFA World Cup is the most watched sporting event across the globe, and we are delighted that passengers travelling with one of Sport 24’s international airline partners will be able to enjoy the tournament live whilst on-board.
“Our coverage of the 2014 FIFA World Cup Brazil was hugely popular with our viewers, and we are looking forward to even more interest for this instalment.”
In addition to live coverage of the 2018 FIFA World Cup Russia, passengers tuning in to Sport 24 throughout June and July can also catch live action from the NBA Finals, Stanley Cup Finals, US Open and European Tour golf, Wimbledon, and the British Open.
Sport 24 also shows live action from events including the Premier League, the Bundesliga, NHL, NFL, UEFA Champions League, NBA, MotoGP, European Qualifiers to the 2018 FIFA World Cup, ATP Tennis Masters 1000s, 2017 British and Irish Lions Tour, America’s Cup, all four golf Majors and each of the tennis Grand Slams.
Launched in 2012, the channel is exclusively available across 13 airlines and nine cruise lines.
In 2016, IMG launched Sport 24 Extra in order to provide passengers with a choice of live events during busy periods in the sporting calendar.
Sport 24 and Sport24 Extra are available on aircraft equipped with Panasonic’s eXTV television network and using the company’s eXConnect in-flight Ku-band communications service. This provides live, uninterrupted content to aircraft flying all over the world, even over oceans.