Bluebox is to bring wireless IFE to Vistara’s current fleet of 21 Airbus A320 aircraft, with more A320 aircraft on the way.
As part of a new fare families announcement, Vistara said it is to introduce ‘Vistara World’, its free in-flight entertainment system with more than 70 hours of video and audio content streamed wirelessly onto personal handheld devices and laptops.
Bluebox says it is thrilled to confirm that Bluebox Wow has been selected as the technology solution to deliver ‘Vistara World’ to passengers on board Vistara flights, pending final regulatory approvals,
‘Vistara World’ is expected to be rolled out fleet-wide this month, subject to regulatory approvals. It will offer a content-rich multimedia library that includes music in genres like pop, jazz, blues, rock, electronica, English retro and Indian, Bollywood and Hollywood movies of various categories such as drama, Romance, comedy, thriller, action, and adventure.
It will also includes Indian and international short programmes as well as a variety of reading material including Vistara’s in-flight magazine.
Sanjiv Kapoor, Chief Strategy and Commercial Officer, Vistara, said: “With the introduction of wireless streaming of in-flight entertainment content, we will deliver on a product that our customers said they desired, enhancing overall customer satisfaction and experience with an efficient and cost-effective IFE solution.”
David Brown, Business Development Director, Bluebox, said: “We’re eagerly awaiting the final approvals required so that we can deliver wireless IFE to the Indian skies aboard Vistara.
“Bluebox Wow is a powerful and convenient solution that suits Vistara’s current needs, and flexible enough to support the airline’s future growth as well, ensuring ‘Vistara World’ keeps passengers engaged on Vistara’s expanding route network.”
Bluebox’s portable wireless streaming platform provides content streamed to passenger devices in any aircraft cabin, providing the capability of storing up to 1.6 Terabytes of film, TV, audio, games and other digital content.
Bluebox says with a low cost of ownership, it is a discrete, portable, lunchbox-sized unit. Stowed securely in overhead bins, each box’s single, swappable rechargeable battery delivers up to 15 hours of simultaneously streamed video content.