Air Astana launches new Embraer E190-E2 with Bluebox Wow

BlueBox WowAir Astana’s new Embraer E190-E2 aircraft are equipped with Bluebox Wow portable wireless IFE boxes.

Bluebox Wow will not only be deployed on Air Astana’s five new E190-E2s as they come into service, but also in business class on five Airbus A320s in February 2019.

Though this is the first wireless IFE deployment for Bluebox with the airline, Air Astana have been a Bluebox customer since 2009, currently using Bluebox Ai iPads in business class on their Airbus A320, A321, Boeing B757 and Embraer E190 aircraft.

With the addition of Bluebox Wow on Air Astana’s A320s, the 850 Bluebox Ai iPads will be upgraded to Bluebox Hybrid, to enable access to both pre-loaded early window content and additional streamed content.

The Bluebox Hybrid devices will also be able to connect to existing fixed wireless systems deployed in the Air Astana fleet, offering additional content to business class passengers on those aircraft as well.

The systems provide wireless content streamed to passenger devices in any aircraft cabin, including a wide range of film, TV, audio, games and other digital content, accessed through any web browser. With a low cost of ownership, it is a discrete, portable, lunchbox-sized unit stowed securely in overhead bins.

Peter Foster, President and CEO of Air Astana, said: “All of us at Air Astana are pleased to receive our first E190-E2, and we look forward to a smooth entry into service and a simple transition for our pilots. We know Embraer’s E-Jets well, and have high expectations for their new generation aircraft in terms of economics, environmental impact, and levels of comfort and convenience for our customers.”

David Brown, Business Development Director, Bluebox, said: “I was delighted to be in Astana taking part in the launch of Air Astana’s new E190-E2 aircraft – and have been keen to share the news of another Bluebox IFE innovation Air Astana is delivering for its passengers.

“As a provider of IFE solutions to Air Astana for nearly a decade, we are proud of our role in the evolution of their award-winning passenger experience story, and the launch of another first for the industry – portable wireless IFE on the new E190-E2 aircraft.”

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