Lufthansa Systems has started the aviation campus, a collection of companies in Budapest, Gdansk, Dallas, Hamburg, Singapore, and Zurich.
Jan-Peter Gänse, Head of Passenger Experience Solutions, Lufthansa Systems, said: “We said let’s get people together, people who were competitors, and see what we can do.”
“It’s a virtual campus to bring companies and people together.”
He said that companies approached Lufthansa Systems with ideas, saying how do we make this work? They knew how to make a value proposition but didn’t know how to implement it.
Strategic alliances and the comprehensive exchange of information across all borders are fundamentally important in the world of aviation.
With the Aviation Campus, Lufthansa Systems aims to find the best solutions quickly and efficiently from a network of options – for any problem its customers might face.
The first product out is BoardConnect Dock, with which Lufthansa Systems can provide technology, content and financing partners with a BoardConnect framework for creating their own onboard program.
This may include a connectivity portal, classic IFE content, or a platform with booking options and targeted advertising to generate additional revenue.
According to Lufthansa Systems, this approach is reflected in successful projects carried out with Epteca at AirEuropa and Mahata Aero Teknologi for Citilink, and Garuda Indonesia.
“BoardConnect is the perfect open platform for combining all of the features desired in the field of inflight entertainment and connectivity (IFEC) to further improve the passenger experience.
“We work with various partners to offer airlines exactly what they are looking for,” said Gänse.